Luma AI

What if your creative ideas could come to life at the speed of thought?

RecommendedLuma AI offers a powerful, agent-driven platform for cinematic video and brand-consistent image generation, ideal for creative teams and enterprises seeking to accelerate their content production with advanced AI models.

Luma AI offers a suite of generative AI tools, including Ray for video generation and Uni-1 for image generation, designed to accelerate creative workflows. It aims to bridge the gap between idea and finished work by providing AI agents that research, generate, and refine across various media types.

Visit Luma AI
Screenshot of Luma AIVisit Luma AI
Key Features:
  • Ray3.2: Cinematic video generation with frame-level control and continuity.
  • Uni-1: Brand-intelligent image generation maintaining style and visual grounding.
  • Luma Agents: AI-powered research, generation, and refinement across media.
  • Scalable API: Integrate video and image generation into custom workflows.
  • Multi-model access: Switch between various top AI models like Veo, Seed Dance, and Kling.
Pros
  • Creative teams needing rapid content generation for marketing and social media.
  • Filmmakers and video producers seeking precise control over AI-generated video frames.
  • Enterprises requiring scalable, secure, and brand-consistent AI content creation.
Cons
  • Credit-based system means usage costs can add up for high-volume generation.
  • Advanced features like custom fine-tuning are reserved for Enterprise plans.
  • While it aims for accuracy, some generations may still require iteration.
Pricing
freemiumFree tier
Starting at:$30/month
Free tier:Limited image creation with Photon and Ray3.14 video draft resolution, watermarked, personal use only.
Plans
  • Free: Limited image/video draft, watermarked, personal use.
  • Plus ($30/month or $300/year): Commercial use, 10,000 monthly credits, no watermarks.
  • Pro ($90/month or $900/year): Everything in Plus, 4x Luma Agents usage.
  • Ultra ($300/month or $3,000/year): Everything in Pro, 15x Luma Agents usage.
  • Team: Contact sales for shared credits, SSO, team management.
  • Enterprise: Contact sales for custom fine-tuning, dedicated support, data privacy.
Refund:Full refund for unused plans; 30-day refund for most recent billing period, subject to review.
Categories:
Video & AnimationImage Generation & EditingDesign & Creative
Tags:
AI video generatorAI image generatorgenerative AIcreative AIvideo productionimage productionAI agentscinematic videobrand consistency
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Quick Decision
Try if: You are a creative professional or team looking for advanced AI tools to generate high-quality video and image content with precise control and brand consistency, especially if you value an integrated agent-based workflow.
Skip if: You are on a very tight budget and require extensive free usage, or you need a simple, no-frills AI generator without advanced controls.
Not for: Individuals looking for a completely free AI video generator without any usage limits.; Users who prefer open-source models and full transparency into model architecture.
Trust Signals

  • Team Size

    lean, high-achieving team
Notable Customers
The Wonder ProjectPublicis Groupe Middle East & Turkey
Tech Details
Platforms
webapiios

  • AI Model

    Ray, Uni-1, Seedance, Kling, Veo, ElevenLabs, GPT Image
Open Source
No
Support
Channels
emaillearning centerlive trainingvirtual workshops

  • Response Time

    3-5 business days for refund/plan change requests
Company

  • Name

    Luma AI, Inc.

  • Location

    Palo Alto

Luma AI is dedicated to building unified general intelligence that can generate, understand, and operate in the physical world, empowering creative teams with advanced AI tools.

FAQ

What is Luma's AI Video Generator and how does it work?

Luma's AI Video Generator, powered by the Ray model, transforms text descriptions, images, and prompts into cinematic, production-quality video. It reasons through your prompt to resolve composition, motion, and scene logic before generating frames, aiming for accurate outputs from the first generation.

Can I use Luma AI for commercial projects?

Yes, commercial use is permitted starting with the Plus plan ($30/month). Free and Lite plans are restricted to personal use only. Enterprise plans also offer commercial capabilities with additional features.

What happens if my generation fails, and will I be charged?

If a generation fails, you will not be charged. Luma pre-charges your account to ensure sufficient credits, but if the generation fails, the amount is fully refunded to your credit balance, ensuring you only pay for successful generations.

Does Luma AI offer an API for developers?

Yes, Luma provides an API that allows developers to integrate video and image generation directly into their products or workflows, enabling automation, batch jobs, and scalable output.

How does Luma AI ensure content consistency across different assets?

Luma's Uni-1 model is designed with brand intelligence at the model level, understanding style, character, and visual grounding to maintain consistency across generated assets. Users can also add reference images or brand guidelines to guide generations.

Use Cases
  • Creative teams needing rapid content generation for marketing and social media.
  • Filmmakers and video producers seeking precise control over AI-generated video frames.
  • Enterprises requiring scalable, secure, and brand-consistent AI content creation.
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