Luma AI

What if your creative ideas could be made real, faster than ever before, with AI that understands your brand?

Automated product research from public website content. No hands-on app test is recorded for this profile. Pricing source and check date are shown below where available.

Research fitSource-based assessment: Luma is a powerful AI creative partner designed for professional teams, offering advanced models and agents for highly controlled, consistent, and scalable content generation across multiple media types.

Luma is an AI platform that acts as a creative partner, helping users generate, understand, and operate in the physical world. It offers creative agents that research, generate, and refine across video, image, audio, and text, maintaining brand consistency throughout the creative process.

Visit Luma AI
Key Features:
  • Creative Agents for end-to-end workflow management
  • Ray3.2 for cinematic video generation with frame-level control
  • Uni-1 for brand intelligence and consistent visual generation
  • Multi-Keyframe and Modify Video V2 for precise video editing
  • HDR Generation and EXR Export for production-ready assets
Pros
  • Creative teams needing rapid content generation and iteration
  • Agencies and studios requiring cinematic-quality video production
  • Brands focused on maintaining consistent identity across diverse media
Cons
  • Pricing is credit-based, which can be complex to estimate for varied usage
  • Requires a learning curve to master the advanced control features
  • Focuses on professional workflows, potentially overwhelming for casual users
Pricing
freemiumFree tier
Starting at:$30/month
Plans
  • Plus: $30/month (10,000 credits)
  • Pro: $90/month (40,000 credits, 4x Luma Agents usage)
  • Ultra: $300/month (150,000 credits, 15x Luma Agents usage)
  • Team: Contact us
  • Enterprise: Contact us
Categories:
Video & AnimationImage Generation & EditingDesign & Creative
Tags:
AI creative partnervideo generationimage generationbrand intelligencemultimodal AIcinematic videocreative workflowenterprise AI
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Quick Decision
Try if: You are a creative professional or team looking for an advanced AI platform to generate and refine high-quality video, image, and audio content with strong brand consistency and granular control.
Skip if: You need a simple, free tool for basic content generation or are not prepared for a learning curve associated with professional-grade AI creative tools.
Not for: Individuals seeking simple, one-off image generation without complex workflows; Users who prefer to work with a single, specialized AI model
Trust Signals

  • Users

    30M+

  • Team Size

    250+

  • Funding

    $1.3B+
Notable Customers
ApertureBoundlessThe Wonder ProjectPublicis Groupe Middle East & Turkey
Tech Details
Platforms
webapi

  • AI Model

    Proprietary (Ray3.2, Uni-1, Uni-1.1, Ray3.14, Nano Banana, GPT Image 2, Seedream, Veo 3.1, Kling 3.0, ElevenLabs models)
Open Source
No
Support
Channels
emaillearning centerlive trainingworkshops
Company

  • Name

    Luma AI, Inc.

  • Location

    Redwood City, CA

Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world, empowering creative professionals.

FAQ

What are Luma Agents and how do they work?

Luma Agents are creative agents embedded in your workflow that research, generate, and refine across video, image, audio, and text. They advance work end-to-end with shared context, allowing teams and agents to work in parallel to produce content faster and maintain brand consistency.

What is Ray3.2 and what can it do?

Ray3.2 is Luma's advanced video generation model that transforms creative intent into scalable video workflows. It offers rich control, continuity, and cinematic direction, allowing users to direct every frame with precision, transform existing footage, and create once to deliver everywhere with features like Multi-Keyframe, Modify Video V2, and Reframe.

How does Uni-1 ensure brand consistency?

Uni-1 is a multimodal reasoning model built on Unified Intelligence that understands your brand as deeply as it generates for it. It carries style references, character references, and visual grounding into every asset, ensuring brand intelligence at the model level and maintaining consistency across all generated content.

Does Luma offer an API for its models?

Yes, Luma provides an API for its models, including Ray3.2 and Uni-1.1, allowing developers to integrate Luma's generative AI capabilities into their own applications and workflows.

What kind of support and learning resources does Luma offer?

Luma offers a comprehensive Learning Center with tutorials, guides, and inspiration. They also provide weekly live training sessions and open workshops with experts to help users master the platform and optimize their creative workflows.

Use Cases
  • Creative teams needing rapid content generation and iteration
  • Agencies and studios requiring cinematic-quality video production
  • Brands focused on maintaining consistent identity across diverse media
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