Magic Hour

What if creating stunning AI-generated visuals and audio was as easy as a few clicks?

Automated product research from public website content. No hands-on app test is recorded for this profile. Pricing source and check date are shown below where available.

Research fitSource-based assessment: Magic Hour offers a comprehensive and accessible suite of AI creative tools, making advanced video, image, and audio generation available to a broad audience, from casual creators to businesses and developers.

Magic Hour is an AI-powered platform offering over 100 tools for video, image, and audio generation. It provides access to various AI models in one unified studio, enabling creators to produce cinematic 4K scenes, personalized content, and more without extensive technical skills.

Visit Magic Hour

Visit Magic Hour

Key Features:

100+ AI tools for video, image, and audio generation.
API access for integrating AI video and image capabilities into other applications.
Extensive template library for various social media platforms.
Face swap, lip sync, image-to-video, and text-to-video capabilities.
AI image editing, upscaling, and headshot generation.

Pros

Social media creators needing quick, engaging video and image content.
Marketing agencies looking to personalize content at scale with AI.
Developers seeking an easy-to-integrate API for AI video and image generation.

Cons

Free users have limited commercial rights for generated content.
Credit system can be complex to manage for varying usage needs.
Maximum video length for free AI Talking Photos is limited to 5 seconds.

Pricing

freemiumFree tier

Starting at:€8.67/month (Creator plan, billed annually)

Free tier:400 credits (initial), 100 daily credits, 17 seconds of video, 80 images, limited API, 576px resolution, 200MB upload, 1 concurrent generation, no commercial use, watermarked exports.

Plans

Basic: Free (400 credits, 17s video, 80 images)
Creator: €13/month (€8.67/month billed annually) (120,000 credits/year, 1.4 hours video, 24,000 images, full API, 1024px, 2GB upload, 3 concurrent generations, commercial use, watermark-free)
Pro: €36/month (€23/month billed annually) (300,000 credits/year, 3.5 hours video, 60,000 images, full API, 1472px, 5GB upload, 5 concurrent generations, commercial use, watermark-free)
Business: €84/month (€56/month billed annually) (840,000 credits/year, 9.7 hours video, 168,000 images, full API, 4K, 10GB upload, unlimited concurrent generations, commercial use, watermark-free)

Refund:One-time refund within 7 days if fewer than 500 credits used from purchased plan.

Categories:

Video & Animation

Tags:

video creation image creation audio creation AI tools content creation marketing social media API freemium

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Quick Decision

Try if: You should try if you need a versatile, all-in-one AI platform for generating video, image, and audio content quickly, especially for social media or marketing, and appreciate a freemium model with API access.

Skip if: Skip if you require highly specialized, fine-tuned AI models for specific, complex tasks that might be better served by dedicated, single-purpose tools, or if you need extensive free commercial use rights.

Not for: Users requiring highly specialized, niche AI models not covered by a broad suite.; Professionals who prefer granular control over every aspect of traditional video and image editing software.

Trust Signals

Founded
2023
Users
3,430,012+ creators
Team Size
small
Funding
Y Combinator

Notable Customers

OvertimeAdobe (PM)Will Ventures (VC)Dallas Mavericks

Tech Details

Platforms

webapi

Open Source

Support

Channels

emaillive chatDiscord

Response Time
Priority support within 3 hours (business hours), others within 24 hours.

Company

Name
Magic Hour AI, Inc.
Location
US (implied by founders' story)

Magic Hour was founded by two childhood friends, Runbo Li (Data Scientist) and David Hu (Software Engineer), who were inspired to simplify video creation after helping their parents market small businesses. They aim to empower anyone to turn ideas into economic opportunity through accessible AI tools.

FAQ

Is Magic Hour free to use?

Yes, Magic Hour offers a free plan with 400 initial credits and 100 daily bonus credits. Many basic features, like AI Talking Photo and Face Swap, are free to try without signing up, though free users have limited commercial rights and watermarked exports.

Can I use the content I create with Magic Hour for commercial purposes?

Paid users retain full ownership, including copyright and intellectual property rights, and are granted commercial usage rights for all assets they generate. Free users are limited to personal, non-commercial use.

Do my unused credits roll over to the next month?

Yes, any unused credits in your balance will roll over to the next month and will not expire. However, your access to features is determined by your subscription tier.

What payment methods does Magic Hour accept?

Magic Hour accepts credit and debit cards worldwide (Visa, Mastercard, American Express, Discover, Diners Club, JCB, China UnionPay). They also accept various wallets (Apple Pay, Google Pay, Amazon Pay, etc.), bank redirects, and 'Buy Now, Pay Later' options like Affirm and Klarna. PayPal is not accepted.

How private are my generations and uploaded assets?

Your generations are private from other users and Magic Hour, and they will never access your assets without explicit permission. You have the option to delete generated assets. Uploaded assets (images, audio, videos) are also private and are deleted within one week.

Use Cases

Social media creators needing quick, engaging video and image content.
Marketing agencies looking to personalize content at scale with AI.
Developers seeking an easy-to-integrate API for AI video and image generation.