Ortto

What if your marketing efforts were truly connected and intelligent?

Automated product research from public website content. No hands-on app test is recorded for this profile. Pricing source and check date are shown below where available.

Research fitSource-based assessment: Ortto offers a robust, AI-enhanced customer data platform and marketing automation suite, now backed by Canva, for businesses seeking to deeply understand and engage their customers.

Ortto is a customer data platform (CDP) and marketing automation tool that unifies customer data, automates campaigns, and provides AI-driven insights. It helps businesses manage contacts, create targeted audiences, and execute multi-channel marketing efforts.

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Key Features:

Customer Data Platform (CDP) for unifying customer data.
AI-driven features for data analysis and campaign management.
Multi-channel campaign creation (email, SMS, journeys, playbooks).
Dynamic reporting and customizable dashboards.
Capture widgets for lead generation.

Pros

Marketing teams needing to centralize customer data for targeted campaigns.
Businesses looking to automate email, SMS, and journey-based marketing.
Organizations seeking AI-powered insights for customer engagement and reporting.

Cons

Pricing changes occurred in July 2023, potentially impacting legacy plan users.
Annual commitment required for Business and Enterprise plans.
SMS campaigns and custom email domains are available as add-ons.

Pricing

paid

Plans

Professional: Month-to-month option available.
Business: Requires annual commitment.
Enterprise: Requires annual commitment.

Trial:14 days

Categories:

Marketing & SEO Automation & Integration Data & Analytics

Tags:

customer data platform marketing automation email marketing SMS marketing AI campaign management CDP

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Quick Decision

Try if: You need a comprehensive platform to centralize customer data and automate complex marketing journeys with AI assistance.

Skip if: You are looking for a free solution or have very basic marketing automation needs.

Not for: Individuals or very small businesses with minimal customer data or marketing needs.; Users primarily seeking a standalone CRM without marketing automation features.

Trust Signals

Team Size
medium

Compliance

GDPR

Tech Details

Platforms

webapi

Open Source

Support

Channels

emailchat

Company

Name
Ortto

Ortto has been focused on helping marketing teams understand their customers and reach them in smarter, more connected ways. Recently acquired by Canva.

FAQ

What is Ortto and what does it do?

Ortto is a customer data platform (CDP) and marketing automation tool that helps businesses unify customer data, create targeted audiences, and execute multi-channel marketing campaigns using features like email, SMS, and AI-driven insights.

How does Ortto's pricing work?

Ortto offers Professional, Business, and Enterprise plans. Professional plans can be month-to-month, while Business and Enterprise plans require an annual commitment. Pricing changed on July 11, 2023, with discounts available for quarterly and annual payments. Overage fees apply for exceeding email limits.

Will Ortto continue to exist as a standalone product after joining Canva?

Yes, Ortto continues as its own platform with the same mission and product experience. Your account, workflows, data, plan, and pricing remain unchanged, and the same team will continue to provide support.

Use Cases

Marketing teams needing to centralize customer data for targeted campaigns.
Businesses looking to automate email, SMS, and journey-based marketing.
Organizations seeking AI-powered insights for customer engagement and reporting.