Prolific

What if you could get human insights for your AI and research, faster and with unparalleled quality?

Automated product research from public website content. No hands-on app test is recorded for this profile. Pricing source and check date are shown below where available.

Research fitSource-based assessment: Prolific stands out for its commitment to data quality and ethical participant treatment, making it a premium choice for serious research and AI development requiring genuine human feedback.

Prolific is a platform that connects researchers, AI developers, and product teams with a diverse pool of verified human participants for data collection. It aims to provide high-quality human feedback for AI evaluation and training, as well as accelerate research across various fields by offering quick and reliable access to representative populations.

Visit Prolific

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Key Features:

Access to 300,000+ active, verified participants from 38+ countries.
AI Taskers and Domain Experts for specialized AI training and evaluation tasks.
300+ audience filters and custom screening for precise participant targeting.
API and no-code integrations with popular data collection tools.
Managed services for end-to-end project support and quality assurance.

Pros

AI/ML developers needing human feedback for preference tuning, safety evals, and benchmarks.
Academic researchers requiring high-quality, representative participant data for studies.
Market and product researchers seeking reliable human insights quickly.

Cons

Pricing model involves a participant reward plus a platform fee, which can add up for large projects.
While global, strong representation is primarily in the US, UK, and Europe, requiring custom sourcing for other regions.
Researchers are responsible for setting fair compensation, with recommendations provided.

Pricing

paid

Starting at:Variable

Plans

Platform Popular (Pay as you go): Participant reward + 42.8% platform fee (corporate) / 33.3% (academic/non-profit)
Managed Services: Custom quote based on project scope

Categories:

Research & Science AI Infrastructure Data & Analytics

Tags:

human data AI training AI evaluation human feedback research participants data quality crowdsourcing behavioral research market research

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Quick Decision

Try if: You need high-quality, reliable human data for AI training, academic research, or market insights, and are willing to invest in ethical participant compensation and robust quality control.

Skip if: You are looking for a free data collection platform, or your project does not require human input and can be automated entirely.

Not for: Individuals looking for free data collection services.; Projects that do not require human input or feedback.

Trust Signals

Founded
2014
Users
300,000+ active participants
Team Size
medium
Funding
$32M in Series A funding

Compliance

ISO 27001Cyber EssentialsGDPR

Notable Customers

AI2Ivy League universityThe Collective Intelligence Project

Tech Details

Platforms

webapi

Integrations

Survey platformsAnnotation toolsUser research software

Open Source

Support

Channels

emailHelp Centers (Research, AI, Participant)

Company

Name
Prolific
Location
Unknown

Prolific connects researchers, AI developers, and product teams with real people for high-quality data collection, aiming to drive breakthroughs in science, technology, and society.

FAQ

What is Prolific and how does it work?

Prolific helps you collect high-quality human data to power AI development and research. It connects you with verified participants who match your exact needs, allowing you to gather behavioral insights, conduct market research, or develop AI models and products.

How does Prolific ensure data quality and prevent fraud?

Prolific employs a multi-layer 'Protocol' quality system. This includes bank-grade ID verification, continuous fraud detection using machine learning, in-study authenticity checks for AI-generated responses, and performance-based controls. They also offer a '100% Human Guarantee' to refund double the cost if AI agents bypass their checks.

What are the pricing options for using Prolific?

Prolific offers two main pricing models: 'Platform Popular' (pay-as-you-go) where you pay a participant reward plus a platform fee (42.8% for corporate, 33.3% for academic/non-profit), and 'Managed Services' which provides custom pricing for expert-led, end-to-end data collection projects.

Use Cases

AI/ML developers needing human feedback for preference tuning, safety evals, and benchmarks.
Academic researchers requiring high-quality, representative participant data for studies.
Market and product researchers seeking reliable human insights quickly.