Thena

What if your customer support could think, feel, and deliver with a mind of its own?

Automated product research from public website content. No hands-on app test is recorded for this profile. Pricing source and check date are shown below where available.

Research fitSource-based assessment: Thena offers a comprehensive, AI-driven solution for B2B customer support, centralizing multi-channel communication and automating workflows to enhance efficiency and customer satisfaction.

Thena is an AI-first platform designed to unify B2B customer communication across channels like Slack, MS Teams, and email. It leverages AI agents to automate support workflows, resolve tickets, and provide insights, aiming to reduce human intervention and improve efficiency.

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Key Features:

AI-powered multi-channel ticketing (Slack, Email, MS Teams, Discord, Web Chat)
Customizable AI agents for automated responses, ticket resolution, and workflow automation
AI co-pilot and AI-powered workflows for summarizing, tagging, and auto-responding
Knowledge base management with help centers, articles, and live collaboration
Integrations with CRMs (HubSpot, Salesforce) and project management tools (Jira, Linear)

Pros

B2B SaaS companies looking to centralize multi-channel customer support (Slack, MS Teams, Email)
Support teams aiming to significantly reduce ticket volume and improve response times with AI automation
Organizations needing customizable AI agents for web chat, app, or customer portals

Cons

Pricing is per user per month, which might scale quickly for larger teams.
The platform's full potential is realized with deep integration into existing B2B communication channels.
Reliance on AI for critical support functions requires trust in its accuracy and ability to handle complex issues.

Pricing

paid

Starting at:$29/user/month

Plans

Starter: $29/user/month (billed annually), up to 5 users, up to 1,000 tickets/month, Slack & email, AI ticket detection, summaries, tagging, assistant
Standard: $79/user/month (billed annually), everything in Starter + AI web chat, AI agent studio, MCP, APIs, AI auto-responses, AI co-pilot, AI powered workflows
Enterprise: $119/user/month (billed annually), everything in Standard + AI agent custom deployments, MS Teams, Enterprise APIs, Enterprise security features, Unlimited MCP

Trial:30 day free trial

Categories:

Customer Support Business & Enterprise Productivity & Workflow

Tags:

AI customer support B2B SaaS ticketing multi-channel Slack MS Teams email automation AI agents knowledge base

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Quick Decision

Try if: You are a B2B company struggling with fragmented customer communication across multiple channels and want to leverage advanced AI to automate support, reduce ticket volume, and gain deeper customer insights.

Skip if: You are a small business with limited customer support needs, primarily B2C, or prefer a traditional, human-centric support model without significant AI integration.

Not for: Companies primarily focused on B2C customer support with low-volume, simple inquiries; Businesses unwilling to integrate AI deeply into their support workflows; Individuals or very small teams with minimal customer interaction needs

Trust Signals

Founded
2025
Team Size
small

Compliance

SOC 2 Type IIGDPRCCPA

Notable Customers

Amplitude

Tech Details

Platforms

webapi

Integrations

SlackEmailMS TeamsDiscordHubSpot CRMSalesforce CRMJiraLinearClaudeCursorWindsurfRaycast

Open Source

Support

Channels

emailhelp centerdocumentation

Company

Name
Pivoting Owl Inc.
Location
San Francisco, CA

Thena was founded by Ankit, Mike, and Govind, who identified a shift in B2B customer expectations towards flexible, multi-channel communication. They built Thena to provide a unified platform where AI automates routine tasks and complex issues are routed efficiently, offering a clear view of the customer.

FAQ

What is Thena and how does it help B2B companies?

Thena is an AI-powered Customer OS designed for B2B companies to manage multi-channel customer communication. It uses AI agents to automate support workflows, resolve tickets, summarize conversations, and provide insights across platforms like Slack, MS Teams, and email, aiming to reduce operational costs and improve customer experience.

How does Thena's AI handle customer data and privacy?

Thena processes personal data as a service provider/data processor on behalf of its customers, adhering to Data Protection Laws like GDPR and CCPA. They maintain SOC 2 Type II compliance, implement security controls for data storage and transmission, and conduct regular audits. Personal data collected includes name, business email, messages, and metadata, which is used to operate, improve, and secure the platform.

What are the key differences between Thena and traditional helpdesk solutions like Zendesk or Freshdesk?

Thena differentiates itself by being 'AI-first' with custom-built AI agents and prompt-based behavior control, offering native and smooth ticket handoffs. In contrast, traditional solutions often have AI as an add-on or basic bot functionality with pre-set flows and less seamless handoffs, as highlighted in Thena's comparison on their AI chat agents page.

Use Cases

B2B SaaS companies looking to centralize multi-channel customer support (Slack, MS Teams, Email)
Support teams aiming to significantly reduce ticket volume and improve response times with AI automation
Organizations needing customizable AI agents for web chat, app, or customer portals