VWO

Ever wondered if a small change could lead to significant growth for your website or app?

Automated product research from public website content. No hands-on app test is recorded for this profile. Pricing source and check date are shown below where available.

Research fitSource-based assessment: VWO Testing is a powerful, all-in-one experimentation platform that leverages AI and robust analytics to help businesses make data-driven decisions and achieve substantial growth.

VWO Testing is a comprehensive platform designed to help businesses conduct A/B, Split URL, and Multivariate tests to improve user experiences and drive conversions. It offers a visual editor, advanced targeting, and AI-powered features to streamline the experimentation process.

Visit VWO

Visit VWO

Key Features:

A/B, Split URL, and Multivariate Testing
Visual and Code Editors for variation creation
AI-CoPilot for generating variations and targeting
Advanced Targeting (URL, device, traffic source, geo, UTM)
Enhanced SmartStats for statistical analysis

Pros

Marketing teams seeking to optimize website performance and improve ROI from existing traffic.
Product teams looking to validate new features and reduce bounce rates with data-backed decisions.
Growth teams needing statistically significant results to justify strategic decisions and drive future revenue.

Cons

Pricing details for Growth and Pro plans are not publicly available, requiring a demo.
The platform's full capabilities might be overwhelming for absolute beginners in experimentation.
Mobile app insights are listed as 'coming soon' for some features, indicating ongoing development.

Pricing

paid

Plans

Growth: Visual & Code Editor, Unlimited Variations & Metrics, Simple AI CoPilot, Enhanced Targeting (URL, Device, Traffic Source, New vs Return, OS), Download & Share Reports, Email & Chat Support (24x5, 8-hour response time), No data retention restrictions.
Pro: Includes Growth features + Advanced Targeting & Reporting (URL, Device, Traffic Source, New vs Return, OS, Geo, UTM), Advanced AI-CoPilot, Guardrail Metrics, Multivariate Tests, Data access via integrations, Phone Support (24x5, 6-hour response time).
Enterprise: Includes Pro features + Dedicated CSM & 1:1 Training, All Targeting & Reporting functions, Mutually exclusive groups, Single Sign On (SSO), API access, 24/7 Support (4-hour first response time).

Trial:Free trial available, demo required for detailed pricing.

Categories:

E-commerce & Sales Marketing & SEO

Tags:

web testing mobile app testing server-side testing split testing multivariate testing AI optimization visual editor data-driven growth

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Quick Decision

Try if: You are a medium to large business looking for a comprehensive experimentation platform with integrated AI, behavior analytics, and personalization capabilities to drive significant conversion rate improvements across web and mobile.

Skip if: You are a small business with a very limited budget, or you prefer a completely open-source solution for A/B testing without advanced features.

Not for: Individuals or very small businesses with extremely limited budgets, as pricing is not transparently listed for lower tiers.; Users who prefer open-source solutions for A/B testing.

Trust Signals

Users
3000+ customers
Team Size
large

Compliance

Secure & Compliant

Notable Customers

IMB BankMedia ContourQualicorpPaltalkEncyclopedia Britannica

Tech Details

Platforms

webmobile appserver-side

Integrations

Data access via integrations

AI Model
VWO AI (AI-CoPilot)

Open Source

Support

Channels

emailchatphone

Response Time
8 hours (Growth), 6 hours (Pro), 4 hours (Enterprise)

Company

Name
VWO

VWO is a leading experimentation platform that helps businesses understand user behavior, run A/B tests, and personalize experiences to drive growth and conversions.

FAQ

What types of testing does VWO Testing offer?

VWO Testing supports A/B Testing, Split URL Testing, and Multivariate Testing to compare different versions of web pages, apps, or elements and identify the most effective ones.

Does VWO Testing include AI features?

Yes, VWO Testing includes AI-CoPilot features to assist with creating variations, generating page groups, and enhancing targeting and reporting capabilities.

What are the different pricing plans for VWO Testing?

VWO Testing offers Growth, Pro, and Enterprise plans. Each plan includes varying levels of features, targeting options, AI capabilities, and support, with Enterprise offering the most comprehensive package including dedicated CSM and 24/7 support.

Use Cases

Marketing teams seeking to optimize website performance and improve ROI from existing traffic.
Product teams looking to validate new features and reduce bounce rates with data-backed decisions.
Growth teams needing statistically significant results to justify strategic decisions and drive future revenue.